10 Social Media KPIs for Your E-commerce Store in 2024

Reach: Reach is the total number of unique users who see your social media content. Tracking reach helps you evaluate the visibility and brand exposure your online store is getting on social platforms. Higher reach means more potential customers are becoming aware of your brand, products, and services. By analysing reach, you can find out which social media platforms and content resonate the most with your audience.

Engagement Rate: Engagement rate measures how much interaction your content gets from your audience. It includes things like likes, comments, shares, and clicks. High engagement rate means people are interested in your content and are interacting with it. This helps increase brand exposure and visibility. By monitoring the engagement rate, you can figure out what type of content resonates with your audience and adjust your social media strategy accordingly.

Click-Through Rate (CTR): CTR shows the percentage of users who click on a link, ad, or call-to-action in your social media posts. Monitoring CTR helps you see if your content is driving traffic to your online store and if your call-to-action is effective. A high CTR means your message is compelling and relevant to your audience’s interests.

Conversion Rate: Conversion rate is crucial for any online store. It tells you the percentage of website visitors who complete a desired action, like making a purchase. By tracking the conversion rate from social media traffic, you can see if your social media campaigns are turning visitors into customers. This helps you identify which social media platforms, content, and campaigns are most effective at driving sales.

Return on Investment (ROI): ROI measures the financial return on your social media investments. It helps you understand if your social media marketing is profitable by comparing the revenue it generates to the costs incurred. By tracking ROI, you can see if your social media advertising and influencer collaborations are worth it. This data allows you to allocate your resources better and make informed decisions for your social media strategy.

Customer Lifetime Value (CLTV): CLTV calculates the projected revenue your online store can generate from a single customer over their lifetime. By tracking CLTV and linking it to your social media efforts, you can see the value that social media brings to your customer acquisition and retention strategies. This data helps you understand the long-term impact of your social media campaigns on your online store’s revenue.

Social Media Referral Traffic: Referral traffic measures the number of users who visit your online store through social media platforms. By monitoring this metric, you can see which social media channels are driving the most traffic. This information helps you optimise your campaigns, allocate your resources effectively, and improve your social media strategy. By understanding which platforms drive the best quality visitors, you can focus on those to bring more customers to your online store.

Brand Awareness: Brand awareness is crucial for any online store. Monitoring brand mentions, reach, and sentiment on social media helps you see how effective your social media campaigns are in creating brand awareness. By analysing the data, you can identify the impact of your social media efforts on brand recognition and get insights into customer perception. This helps you refine your strategies and increase your brand’s presence.

Social Media Share of Voice: Share of voice measures how visible your brand is compared to your competitors. By monitoring mentions, engagement, and audience size for your brand and competitors, you can see how influential your brand is in your industry. This data helps you see where you can improve and develop strategies to stay ahead of the competition. Better understanding your share of voice helps you focus your efforts on increasing your brand’s influence.

Customer Satisfaction and Feedback: Monitoring customer satisfaction and feedback on social media gives you valuable insights and opportunities for improvement. Engaging with customers, addressing their concerns, and leveraging positive feedback can lead to increased customer satisfaction and brand advocacy. By actively interacting with your audience, you can build a loyal customer base, enhance your brand reputation, and get more people talking about your online store.

These metrics give you insights that go beyond just numbers, helping you optimize your social media campaigns and achieve better results. Remember, every online store is unique, so it’s important to track the metrics that align with your specific goals. There are there are several popular tools available that can help you track your social media KPIs such as Sprout Social, Hootsuite, Buffer, HubSpot, Google Analytics and more.By regularly monitoring and analyzing with these metrics, you can stay on top of your social media game, connect with your target audience, and grow your online store.