In the modern world that is characterized by a rapidly growing flow of information and constant competition in every sphere, companies are eagerly looking for new efficient ways to perform their advertising and marketing tasks. Probably one of the largest innovations that has ever emerged in recent years is the IoT and its impact on DM practices. A new revolution is underway in the form of analytics driven by the Internet of Things, which would place the ability to collect and analyze vast amounts of information in real-time into the marketer’s hands; this is likely to make advertising campaigns more efficient, and ultimately, less costly.

Think about how many times you interact with technology in just an hour. You may have scanned through your phone, talked to a voice assistant, or navigated a touchscreen at the grocery store. All these experiences come from what is known as Human-Computer Interaction. And as exciting as it is, it’s more than just a technical field; it is the art and science of designing systems that fit naturally into our lives.